Writing Your Own Mission Statement

Every business develops a mission statement. A company's mission statement summarizes what the company does or produces and what principles guide its activities and business practices.

• Dell Computer's mission statement is:

"Dell's mission is to be the most successful computer company in the world at delivering the best customer experience in markets we serve. In doing so, Dell will meet customer expectations of:

• Highest quality

• Leading technology

• Competitive pricing

• Individual and company accountability

• Best-in-class service and support

• Flexible customization capability

• Superior corporate citizenship

• Financial stability"

• McDonald's mission statement is:

"McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. To achieve our vision, we are focused on three worldwide strategies:

1. Be the best employer for our people in each community around the world,

2. Deliver operational excellence to our customers in each of our restaurants, and

3. Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology."

You can write your mission statement. It should include information about your personal, academic, social, and occupational/professional goals in such a way that a stranger reading your mission statement would know what you really value, want, and will do.

Click to open Activity #14 and follow the directions.